Maximize your time on the road with Custom Google Maps

Your next meeting just cancelled, and now you have an hour to kill. Rather than wasting time in a coffee shop, you can use a custom Google Map to instantly find the closest client, networking partner, or prospect to visit.

Step 1: Prepare your list

If your company uses sales tracking software like Dynamics CRM or SalesForce, you can likely export this data directly into excel. Otherwise, just open up a new excel book and start adding what you’d like to have on your map. At a minimum, you will need to have a label for each column on the first row of your excel file and a column for the name and location of each place to be mapped.

Screenshot of Excel File

Step 2. Create your map

Navigate to Google Maps, and click on the Search Box as if you are about to type something. Now, click “My Maps” and “Create” to access what we’ll be using.  Note that you will need to have a Google Account and be logged in for this to work. You can create a Google Account for free via this link.

0 Start Map

1 Create Map

Step 3. Upload your list

Simply click the “Import” button, and select the file we created earlier.

Import List

Step 4: Tell Google how to read your data

This step will vary depending on what is in your excel file. First, Google needs to know which column to use as a location. In my sample file, I used one column in excel for the full address. If your file has separate columns for address, city, state, and zip, you can check multiple columns for Google to use.

3 Select Location

Pick which column to use for the label of each location. This is usually a company or firm name. Don’t worry about the other columns, as these will be saved on the map as “descriptions” under each pin.

4 Select Title

Google will prompt you to give your map a name. You can create as many maps as you’d like, so be sure to make the name very descriptive. I keep a separate map for prospects, clients, and networking partners.
Finished Map PC - FixName

Step 5: Using Your New Map

I highly recommend downloading Google’s “My Maps” app for Android. If you are on an iPhone or desktop computer, you can also access your map from your browser via the Google Maps website. Google will place a blue dot on the map to indicate your current location.

Finished Map PC


Do you have additional tips or tricks for making custom maps? If so, please leave a comment below.

New content is posted every Monday at 6am. Please enter your email address at the bottom right corner of this page to receive these weekly updates automatically.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: